Seeing With New Eyes

“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” Marcel Proust

Somebody sent me this quote the other day, and in the moment  I currently find myself (in a way “discovering new landscapes”), this quote takes on a special meaning.

What do we see when we look? Or better yet, what do we look when we see? For me, the answer is: it depends on what we are looking for! In the search for answers, our sight is important, but our interpretion is fundamental.

The look, the vision, the perception and even our interpretation about the world that we live, can be very subjective, but at the same time, so real and absolute for each one of us. We look, we think, we feel, we act… we connect through our different visions. We want to speak, transmit, share, and art is one of the best tools to achieve that. Photography, for example, allows us to interpret the world in a tangible and visible way. It allow us to dream, live, play, share stories. And, if we add to that, the honest and truthful vision of a child, we can have something truly special.

The NGO 100 cameras believes in that. 100 cameras imagines a world in which underpriviledged children have the opportunity to renew their lives and their communities, by sharing their point-of-views with the rest of the world. 100 cameras allows children to create a tangible change in their communities through photography. The organization sells the photographs taken by the children and 100% of the sales value is reverted to the community, creating a real opportunity to improve their quality of life.

Their model is simple, functional and interesting:

1. 100 cameras identifies communities that shelter marginalized children.
2. The NGO associates itself with organizations that work with children and that are successfully solving local problems.
3. It offers art classes, teaching children how to tell their stories through photography.
4. It amplifies their voices by sharing their point-of-views with the world.
5. It empowers their stories by creating consciousness and collecting funds, creating a positive impact in these communities.

50% of all revenue is used for classes, educational resources and medical assistence. The other 50% is destined to the execution of the projects (including the costs of production).

Visit their website and start your voyage through the eyes of a child!